Five Trends For Digital Music Marketing In 2018 (And One To Watch For 2019)

As the marketing trend begins to shift dramatically from mass marketing to personal marketing, we've begun to see a rise in more social media platforms offering geographic targeting applications to users. Obviously instructional videos for Christian musicians are not going to do nearly as well as music videos because your audience is anyone who loves your music genre. Cover videos, if chosen wisely can provide a fantastic opportunity to attract potential fans to become familiar with your band, by covering a track that they'd like to hear.

Musicians and bands face an incredibly difficult conundrum on social media, as listening to new music requires the listener to be in a certain mood and in a place where they can listen to music without being disturbed, and these aren't always the same conditions when you're surfing social media.

Horus Music are the leaders in offering global representation for talented artists. Social media is so effective because it is seen as a trusted resource with no stake in the outcome of people's decisions. Like art and music, form and function matter in Social Media.

Do this with a few artists in your niche to get an idea of who your most valuable audience will be. You've probably noticed that Facebook feels more like a community than any other social media platform. As far as the social networking aspect is concerned, people can follow you and share your music on their favorite social networks.

Similarly, when Lebron James played a track by up-and-coming rapper Tee Grizzley in the background of one of his Instagram posts, the young hip-hop artist picked up half a million Instagram followers in the span of a month and saw his record sales triple.

Pinterest - Uses online Pin Boards—mostly for collecting visual pieces of multimedia. Believe it or not, people who want to cover your music and people who want to engage as fans can both find websites very convenient. Originally a platform to watch others play video games, Twitch has opened up to other types of content such as music.

The use of social media can render fan sites obsolete because the fans have access to the famous. Combine your digital sales with your Myspace, Facebook, & social media marketing strategy. In fact, most of these artists do not have a concert promotion significant amount of free time to devote to a social media site.