How To Optimize Facebook Advertising In 7 Steps

Google AdSense is a program that offers an easy way for web publishers to display ads relevant to their site on their pages and earn money. That being said, you can choose to change what you're bidding on (like link clicks or impressions), if you want to spend your ad budget as quickly as possible or spread it out over time, and if you want to set a cap on your bids. The best way to do this is by creating an ad that links to an opt-in landing page for your lead magnet, and optimizing your ads for Website Conversions.

With the highest figure of Monthly Active Users of any social networking platform in this world, Facebook has become really competitive as well as potentially rewarding element of the digital advertising strategies of a number of businesses. You can look at this data for different groups of people, including general Facebook users, people that are connected to your page, and people that are already in custom audiences you've created.

First of all, you will need to use a Facebook pixel to track your conversions, which you can read about here amazon facebook ads , but the next steps in creating your ad are different and slightly more complex than say, creating an ad for brand awareness, where the only specifics are planning your audience, placement, and budget.

By running the same set of ads to each of these age groups individually, you may determine that one or two age groups within your greater audience are more likely to convert into customers. The higher your score, the more relevant your destination page, ad copy, and image are to your target audience — and the more favorably your ads will be treated by Facebook.

Initially, we wanted to kill off the Engagement campaign because we value deeper funnel conversions like leads over traffic. It's an often-repeated content marketing guideline that headlines with 5s and 10s perform the best, but in the case of Facebook videos, it looks like titles starting with 7 Things” did even better.

So the lower the amount of people you are targeting, the less money you will spend to make someone click on your ad. Having this in mind targeting London alone seems like a good option to me. Once you have created a new Facebook campaign, it can take a few days before you have enough data from that campaign to start optimizing.